31 Oct. 15:00 - 16:00 | L3 - Session Room 14

Increasing Your Customer’s Lifetime Value

The disruptive power of digital transformation and customer experience continue to dominate every CMO agenda. Digital advertising and marketing analytics are areas for increased spending. Big Data is the emerging technology expected to have the biggest impact on the customer experience, but the potential for artificial intelligence to become a powerful tool is very real. Hear from Microsoft’s UK CMO, Scott Allen, on how Microsoft uses technology to deliver superior customer experiences, whilst increasing customer value and reducing churn. The session also features Edd Atcheson, Digital Strategist at Adobe.
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