01 Nov. 15:00 - 16:00 | L3 Session Room 11

The Future of B2B Sales is built on predictive tools

B2B buyers are increasingly empowered and choose when and how to engage with sales. While sales automation has historically encompassed administrative management tools for monitoring and forecasting sales opportunities, today’s solutions better utilise artificial intelligence (AI) to improve seller responsiveness, drive deeper and more meaningful customer engagement, and deliver highly personalised experiences for today’s buyers.   In the session you will learn how Microsoft and LinkedIn are enabling businesses to gain a competitive edge by evolving the way they engage with customers.