31 Oct. 14:00 - 14:30 | L0 - Expo Orange Theatre

Exploring the Science of Loyalty

We’re in a culture of transformation – people are dynamic, agile and able to constantly evolve – and technology is aiding this transformation. New research from Adobe and Goldsmith’s University aims to show brands how to move forward into the new world of loyalty, meeting consumers where they love to be; creating mobile, accessible and multi-dimensional experiences. Join us in this session to take an in-depth look at the research, the compelling links between brand loyalty and customer experiences, and examples of companies that are already using technology to meet consumer expectations.
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